9.11 On-Page SEO & Tracking (Getting Found, Analytics Setup)

Optimize your pages to be found by search engines like Google (SEO - Search Engine Optimization) and track visitor behavior using analytics tools.

On-Page SEO Best Practices for Real Estate:

  • Keyword Research & Usage: Identify relevant keywords your target audience uses (e.g., "homes for sale downtown Anytown," "Anytown real estate agent," "sell my house fast [City]," "[Neighborhood Name] condos"). Use these keywords naturally (don't stuff!) within:
    • Headlines: Especially the main H1 title of the page.
    • Paragraph Text: Descriptions, body content.
    • Image Alt Text: Describe your property photos using relevant keywords.
  • High-Quality, Relevant Content: Provide valuable information for buyers and sellers in your local market (neighborhood guides, market statistics, buying/selling tips, detailed listing descriptions). Content is king for SEO.
  • Image Optimization (Alt Text): As mentioned in 9.6, provide descriptive Alt Text for ALL significant images, especially property photos. This helps search engines understand the image content and improves accessibility. (e.g., "Updated primary bathroom with double vanity at 123 Main St Anytown").
  • Clean URL Paths: Use short, descriptive URL paths for your pages (set in Page Settings - See 9.2), including keywords where appropriate (e.g., /listing/123-main-st-anytown, /seller-resources).

Configuring SEO Meta Data (Per Page):

This controls how your page appears in search engine results.

  1. Open the Page Builder for the specific page you want to optimize.
  2. Go to Settings → SEO Meta Data.
  3. Fill in the Fields:
    • Title: The clickable blue link shown in search results. Keep it under 60 characters. Make it compelling and include primary keywords and your brand name. Be unique for each page. Example: "123 Main St, Anytown, NY | 3 Bed Home For Sale | Your Agency Name" or "Expert Seller Agent in Anytown | Free Home Valuation | Your Agency Name".
    • Description: The short text snippet below the title in search results. Keep it under 160 characters. Write engaging copy that summarizes the page content, includes keywords, and encourages clicks. Be unique for each page.
    • Keywords Field (Often Less Important Now): While available, major search engines like Google largely ignore the meta keywords tag. Focus on title, description, and on-page content. You can add a few core terms if desired.
    • Author: Enter the author's name if relevant (e.g., for blog posts).
    • Social Image: Upload an attractive image (e.g., the best property photo, your agency logo) that will be displayed when this page is shared on social media platforms like Facebook or LinkedIn. Recommended size is often 1200x630 pixels.
    • Canonical Link URL (Advanced but Important): Enter the full, preferred URL for this specific page (e.g., https://www.youragency.com/listings/123-main-st). This tells search engines the definitive version of the page, helping to avoid duplicate content issues if the page might be accessible via multiple URLs (e.g., with tracking parameters).
  4. Click Update Metadata or Save.

Disabling Search Engine Indexing (for Thank You Pages, etc.):

You usually don't want internal pages like "Thank You" pages or draft pages appearing in search results.

  1. Open the Page Builder for the page you want to hide.
  2. Go to Settings → Tracking Code.
  3. In the HEADER CODE section, add the following meta tag:
    <meta name="robots" content="noindex">
  4. Save the tracking code settings and Save/Update the page.

Setting Up Tracking Codes (Analytics & Pixels):

Track website visitors and measure marketing effectiveness.

  • Site-Wide Tracking (Applies to ALL pages in the Funnel/Website):
    • Get your tracking code snippets from Google Analytics (GA4 Measurement ID setup), Meta Pixel (Facebook/Instagram Ads), LinkedIn Insight Tag, etc.
    • Navigate to the Funnel or Website project's main Settings tab (outside the builder).
    • Paste the code snippets into the appropriate Head Tracking Code or Body Tracking Code fields as instructed by the analytics provider.
    • Save the project settings.
  • Page-Specific Tracking (e.g., Conversion Events): If you need to fire a specific tracking event only when someone lands on a particular page (like a "Thank You" page after submitting a form, indicating a conversion):
    • Open the Page Builder for that specific page (e.g., the Thank You page).
    • Go to Settings → Tracking Code.
    • Paste the specific event snippet (e.g., Meta Pixel Lead event code, Google Ads conversion tracking tag) into the Header or Footer (Body) code section for *this page only*.
    • Save the tracking code settings and Save/Update the page.