This crucial chapter covers how to use the powerful tools within Close Master's Sites section to build, manage, and optimize your agency's online presence. In today's digital-first world, having a professional and effective online footprint is non-negotiable for real estate success. Close Master provides integrated tools to create everything from highly targeted landing pages for specific listings or lead magnets (like "Free Home Valuation" offers) using Funnels, to your full brokerage or individual agent website using the Website builder. We'll also cover the integrated Blog feature for content marketing, essential tools like Forms and Surveys used on your pages, the Chat Widget for real-time visitor engagement, managing your digital Media assets (property photos, videos, logos), and setting up URL Redirects. These tools empower you to create professional, high-converting online assets without needing to be a web development expert.
Sections in this Chapter:
- 9.1 Managing Funnels & Websites: Your Digital Properties
- 9.2 Managing Pages within Funnels & Websites
- 9.3 Accessing the Page Builder
- 9.4 Understanding the Builder Interface
- 9.5 Building Page Structure (Sections, Rows, Columns)
- 9.6 Working with Elements (Headlines, Text, Images, Buttons, Forms, Video, Maps)
- 9.7 Styling and Customization
- 9.8 Building Navigation Menus
- 9.9 Global Sections (Reusable Headers/Footers)
- 9.10 Mobile Optimization (Ensuring Responsive Design)
- 9.11 On-Page SEO & Tracking (Getting Found, Analytics Setup)
- 9.12 Blogging with Close Master (Market Updates, Neighborhood Guides)
- 9.14 Client Portal & Communities Link (Brief Mention)
- 9.15 Using & Configuring the Website Chat Widget
- 9.16 QR Codes (For Open Houses, Flyers)
- 9.17 Managing Media Files (Property Photos, Videos, Logos)
- 9.18 URL Redirects