Email remains a cornerstone of communication in the real estate industry. It's a crucial channel for nurturing leads over the long term, sending targeted property alerts and market updates, communicating formally with clients during transactions, staying top-of-mind with your sphere of influence (SOI), and sharing valuable content. This chapter covers how to effectively utilize Close Master's integrated email features, focusing on two key areas: 1) Setting up your email sending infrastructure correctly for optimal deliverability (ensuring your emails reach the inbox, not the spam folder), and 2) Creating, sending, and managing various types of email communications like templates, campaigns, and automated workflow emails, all while adhering to compliance best practices.