Operating your real estate business involves communication that is subject to important regulations, especially regarding SMS text messaging, email marketing, and phone calls. Staying compliant is not just about following rules; it's crucial for maintaining your agency's reputation, ensuring your messages actually get delivered (avoiding blocks and spam filters), avoiding potentially hefty fines and penalties (e.g., under the TCPA - Telephone Consumer Protection Act), and building trust with your leads and clients. This chapter covers the key compliance registrations and best practices you must be aware of and adhere to when using Close Master's communication features. Most technical registrations are managed within Settings → Phone Numbers → Trust Center.
(Note: This information is for guidance purposes. Consult with legal counsel specializing in telecommunications and marketing law to ensure full compliance with all applicable federal, state, and local regulations specific to your agency's location and practices.)
Sections in this Chapter:
- 23.1 A2P 10DLC Registration (Mandatory for US Local `SMS`)
- 23.2 Toll-Free Number Verification (Mandatory for US/Canada Toll-Free `SMS`)
- 23.3 SHAKEN/STIR Registration (US Voice Call ID Verification)
- 23.4 CNAM Registration (US Caller ID Name Display)
- 23.6 GDPR & Data Privacy Considerations (General Best Practices)
- 23.8 Email Compliance & Best Practices Summary
- 23.9 SMS/MMS Compliance & Best Practices Summary