19.4 Using AI Prompting (Best Practices for Real Estate Content)

The quality of the output you get from Content AI (or Conversation AI training prompts) depends heavily on the quality and specificity of your input (the prompt). Follow these best practices for better results, especially when generating real estate related content:

  • Be Specific & Provide Context: Don't just ask for "a listing description." Provide details!
    • Instead of: "Write listing description."
    • Try: "Write a 150-word compelling and engaging listing description for 123 Main St, Anytown. It's a 3-bedroom, 2-bathroom updated colonial built in 1950, approx 1800 sq ft. Key features to highlight: newly renovated kitchen with granite countertops and stainless steel appliances, large fenced-in backyard perfect for families, hardwood floors throughout, finished basement, walking distance to top-rated elementary school. Target audience: young families looking for move-in ready home in a great school district."
  • Define the Target Audience: Who are you trying to reach? (e.g., First-time buyers, Luxury market, Investors, Empty nesters).
  • Specify the Desired Tone: Professional, Luxury, Warm & Inviting, Friendly & Casual, Urgent (for calls to action), Informative, Enthusiastic.
  • Set Constraints & Format:
    • Specify desired Length (e.g., "approx 100 words," "a short paragraph," "3 bullet points").
    • Request a specific Format (e.g., "Write as a numbered list," "Generate 3 catchy headline options," "Create an email outline").
    • Mention Keywords to include naturally.
    • State any Topics to Avoid or specific angle to take.
    • Define the Call to Action (CTA) if applicable (e.g., "End with a call to action to schedule a showing").
  • Provide Examples (If Possible): If you have a sample of writing in the style you want, include a snippet in the prompt ("Write in a style similar to this: [paste example]").
  • Iterate and Refine: The first result might not be perfect. Analyze the output, identify what's missing or needs changing, and refine your prompt with more detail or clearer instructions for the next attempt. Ask follow-up questions like "Make it more concise," "Add more detail about the neighborhood," "Rewrite this in a friendlier tone."

Good prompting is a skill that improves with practice. The more context and clearer instructions you provide the AI, the better the results will be.