15.2 Social Planner: Analytics & Troubleshooting Failed Posts

Social Planner Analytics (Statistics Tab):

  • Purpose: Get insights into the performance of content posted via the Social Planner.
  • Access: Go to Marketing → Social Planner → Statistics tab.
  • Filtering: Select the Platform(s) (Facebook, Instagram, etc.) and Date Range you want to analyze.
  • Metrics Shown: Typically includes aggregated data across selected platforms/time:
    • Total Posts, Likes/Reactions, Comments, Shares.
    • Follower Growth/Trends.
    • Impressions & Reach (how many people saw your content).
    • Engagement Rate.
    • Audience Demographics (often available for Facebook/Instagram).
    • Top Performing Posts based on engagement.
  • Use: Identify which types of content resonate most with your audience on different platforms, track follower growth, and measure overall social media activity managed through the planner.

Troubleshooting Failed Posts:

Occasionally, scheduled posts might fail to publish. Here's how to investigate:

  1. Identify Failed Posts: Go to the Social Planner → Posts tab. Select the Failed status filter.
  2. Check Error Message: Hover over or click on the failed post. An error message explaining the reason for failure should be displayed.
  3. Common Issues & Fixes:
    • Token Expired / Invalid Authentication: The connection between Close Master and the social platform needs refreshing. Go back to Social Planner → Settings → Social Accounts. Find the affected account and click Reconnect or Refresh. Log back into the platform and grant ALL permissions again. This is the most common issue. Connections expire periodically for security.
    • Missing Permissions: Similar to token expiry. During connection or reconnection, ensure ALL requested permissions were granted. Check Facebook Business Integrations settings on Facebook itself to ensure LeadConnector still has necessary access. Reconnect if needed.
    • Content Violation / Duplicate Post: The platform (especially Facebook/Instagram) flagged the content as spam, inappropriate, or a duplicate of a very recent post. Edit the post content significantly, check for potentially flagged words/links, and wait some time before attempting to repost.
    • Media Issues (Image/Video): The uploaded file doesn't meet the platform's requirements. Check the error message for specifics. Common issues: File size too large, incorrect dimensions, unsupported format, video duration too long/short. Consult platform guidelines for recommended specs. Try optimizing the file (compressing image, re-encoding video) or using a different file. Enable Media Optimization toggle if available during posting.
    • Account Issues (Security Check, Restriction): The social media platform itself might have flagged your account for unusual activity or requires a security verification step. Log in directly to the native platform (Facebook, Instagram, etc.) to resolve any prompts or restrictions there, then reconnect the account in Social Planner.
    • Platform Limits Reached (e.g., Instagram Daily Post Limit, Hashtag Limit): Wait 24 hours before trying again. Reduce the number of hashtags used (keep under 30 for Instagram).
    • GMB Errors: Ensure your Google Business Profile is verified, complete, and not suspended. Check GMB guidelines for post content.
    • Temporary Platform Error: Sometimes the issue is a temporary glitch with the social platform's API. Wait a few minutes and try using the Retry button on the failed post entry in the Social Planner.
    • If issues persist after troubleshooting, contact The Close Agency support with details about the failed post, the platform, and the error message received.