Maintaining a strong online presence and managing your agency's reputation are vital in today's competitive real estate market. This chapter focuses on the tools within Close Master designed to help you streamline your social media marketing efforts and proactively monitor and cultivate positive online reviews. We'll cover the Social Planner for scheduling content across multiple platforms and the integrated Reputation management features. Note that some advanced advertising or prospecting tools potentially available in the underlying platform are excluded here, focusing on core organic social media and reputation management relevant to the typical agency end-user.